23 hours ago

Coaching That Reveals Your True Swing (VIDEO)

This Time It Landed

Your message is the difference between getting a yes or a no. Between strong interest or blank stares. This show is about finding the words that move the needle.

This Time, It Landed is where business owners step into the hot seat to work through a messaging issue they just can’t crack. Each episode, messaging and positioning expert Michael Liebowitz draws on his background in linguistics and neuroscience to help a guest uncover why their message isn’t landing and what it’s really going to take to make it connect.

If you’re a founder, consultant, or service provider trying to turn your value into words that work, this is your front-row seat to real-time breakthroughs.

Listen on:

Episodes

23 hours ago

Coaching That Reveals Your True Swing (AUDIO)

23 hours ago

Hey there, brain nerds and business hustlers! Michael Liebowitz here, your messaging geek with a neuroscience twist, back with another raw convo on This Time It Landed. I’m jazzed to chop it up with Coach Reg—Bob Regnerus—a 40-year coaching legend who’s taken his basketball wisdom to the golf course with Spark Tea Time. We dig into how golf mirrors life’s obstacles, revealing patterns that hold CEOs back, and how Bob sparks breakthroughs between swings, not slides. From gripping too tight to finding sovereignty, this episode’s packed with gems to help you see yourself clearly and swing through challenges with a lighter heart. If you’re a founder or exec stuck in a rut, hit play, subscribe, and let’s make your message land like a perfect drive!

Guest Introduction:
Alright, folks, meet Bob Regnerus, aka Coach Reg—a coaching rockstar with 40 years of mentoring 1,500+ athletes and 30+ years of guiding entrepreneurs to crush it. He’s the mastermind behind Spark Sessions for rapid breakthroughs and Spark Tea Time, where golf becomes a mirror for life and business. Bob helps CEOs, founders, and athletes trust their gut, spot patterns, and move forward with joy. He’s my kind of people—action-oriented and all about clarity!

Key Takeaways:
Golf’s a mirror, people—how you tackle a bunker reflects how you handle business hurdles, showing patterns you can’t see without a coach.
Awareness is your superpower: Knowing how you show up to clients, teams, and yourself is the key to unlocking game-changing breakthroughs.
Sovereignty’s the name of the game: Give yourself permission to close doors and own your choices, freeing you to lead with confidence.
Patterns from childhood sneak into your CEO life—golf reveals them, like gripping the club too tight when stress hits.
Coaching in motion trumps sitting still—use active, “ing” verbs to pull clients into the experience of your offer right away.
Let your brain breathe: Your best ideas hit in showers or drives when your subconscious pipeline opens up—trust that process!

Chapter Markers:
0:00 Intro
0:57 Guest Introduction
3:02 Spark Tea Time’s Origin Story
4:21 How You Do One Thing Is How You Do Everything
7:59 Golf as a Life Mirror
10:29 Fairway Stories and Breakthroughs
18:18 Neuroscience and Messaging Connections
24:16 Sovereignty and Emotional Clarity
31:19 Refining Your Pitch with Customer Insights
35:26 Movement Language for Impact
41:15 Closing

Keywords:
Michael Liebowitz, Bob Regnerus, Coach Reg, This Time It Landed, golf coaching, Spark Tea Time, business clarity, CEO breakthroughs, sovereignty in leadership, messaging strategy, neuroscience insights, entrepreneur mentoring, life patterns, awareness in business, action verbs

23 hours ago

Brain-Hacking Success: Practical Tools to Become a CEO (VIDEO)

23 hours ago

Hey there, brain enthusiasts and business trailblazers! It’s Michael Liebowitz, your messaging nerd with a neuroscience obsession, back with This Time It Landed. I’m pumped to sit down with my rad pal, Dr. Frumi Rachel Barr, the genius behind Barr Business School. We’re diving deep into her journey—sparked by a client named Ned during the pandemic—to create a school that doesn’t just teach but transforms new entrepreneurs and managers into confident leaders. Think 37.5% business growth and bite-sized lessons that fit your crazy schedule. We unpack why evolving into your role trumps just learning it, and how to craft a message that screams, “This is for me!” If you’re a founder or new leader craving clarity and tools to crush it, hit play, subscribe, and let’s make your message land like never before!

Guest Introduction:
Alright, folks, buckle up for Dr. Frumi Rachel Barr! She’s a lifelong entrepreneur, a CEO whisperer, and the mastermind of Barr Business School, dishing out practical, bite-sized business wisdom. She’s penned books like A CEO’s Secret Weapon—yep, with a Simon Sinek foreword—and Raising a CEO from Booster Chair to Boardroom. Two of her kids are CEOs! Frumi’s also schooling leaders on AI integration at Lemonade’s Fractional Academy. She’s totally rad and ready to help you evolve into your business superpower.

Key Takeaways:
Listen up: School gives you the ticket, but Barr Business School is the ballpark where you master the game—real-world tools to start, fund, grow, and thrive.
Here’s the neuroscience hack: Don’t experiment blindly; load up on proactive know-how to dodge costly detours and step into your role with swagger.
Big aha: Confidence isn’t fluffy—it’s about having the processes to see the road ahead, turning “I’m lost” into “I’ve got this.”
Messaging magic: Your brand needs to blend your core beliefs—like evolving over learning—with what your customers crave, sparking that “this is my tribe” vibe.
Pro move: Bite-sized lessons slide into your day’s cracks, letting you absorb and grow incrementally, not just pile on facts.
Final brain-tickler: Always be evolving—hire coaches early to avoid panic mode and align your message with continuous growth.

Chapter Markers:
0:00 Kicking Things Off with a Bang
0:14 Meet Frumi: The Rad CEO Whisperer
2:40 The Spark Behind Barr Business School
7:59 Evolving Into Your Leadership Superpower
12:16 Real-World Stories That Hit Home
18:18 Brain Science Meets Messaging
24:16 The Emotional Side of Becoming
31:19 Finding Your Customers’ Sweet Spot
35:26 Why Beliefs Make Your Message Stick
37:34 Bite-Sized Learning That Works
41:15 Wrapping Up and Connecting

Keywords:
Michael Liebowitz, Frumi Rachel Barr, This Time It Landed, business messaging, CEO whisperer, Barr Business School, evolve into leadership, practical business education, entrepreneur growth, Simon Sinek, AI leadership, bite-sized lessons, message clarity, neuroscience messaging, startup success

23 hours ago

Brain-Hacking Success: Practical Tools to Become a CEO (AUDIO)

23 hours ago

Meet Your Host: Michael Liebowitz

Think of Michael Liebowitz as an “engineer” of Strategic Messaging and Positioning who helps founders turn hard-to-explain value into language that lands.

With a background in behavioral neuroscience and linguistics, Michael works with visionary business leaders to align their messaging with how the brain actually makes buying decisions. The result is communication that clicks with the right clients, commands attention, and drives growth.

For over 15 years, his counterintuitive approach has helped companies clarify what makes them different and say it in a way that finally gets through. From tech, to B2B, to wealth and business services, Michael works with founders doing things differently from the norm but struggle to articulate why it matters. His clients call him “the guy you hire when you know what you do is valuable - but no one seems to get it.” Michael is not just a messaging guy. He helps you think differently about how to talk about your business.